Brand Identity

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Packaging Design

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Custom Illustration

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Brand Identity ✸ Packaging Design ✸ Custom Illustration ✸

Take your brand to new heights with custom illustration.

How I help you get inspired:

✔ I understand your business values, target market, and goals for your project

✔ Show you how imagery, color, and typography connect emotionally with your audience

✔ Design on-brand merchandise that reaches your audience beyond a digital platform

✔ Create memorable illustrations that you will be able to use, forever

✔ Collaborate with you for feedback along the way

Illustrations that visually communicate your story.

Illustrations are my favorite projects to work on because of the limitless possibilities! I’m passionate about taking words and ideas and translating them into visuals that tell your story.

Labels, Boxes, Hang Tags, Book Covers

Packaging

Custom packaging makes all the difference for your product. Colors, typography, and custom illustrations for your packaging should evoke a feeling aligned with your brand values.

T-shirt Graphics, Stickers, Patches

Merchandise

Creating on-brand merchandise reaches your audience in a fun and inviting way. Wearables, stickers and other merchandise items are ways of reaching people beyond social media.

Icons, Editorial, Branded Illustration, GIFs

Spot Illustration

Having fun illustration elements that align with your branding can add a lot to web, social, newsletters and other marketing materials!

*inquire below for pricing

Kind words from inspired clients

  • Ashley's work was nothing short of stunning! She listened to what I was looking for with out logo and brand kit, and delivered beautiful, on-brand work that spoke to exactly what I wanted. Her suggestions and implementation went above and beyond.

    Lauren | Lapa’au Farm

  • Abolutely loved working with you Ashley! I swear everything started clicking for me after my rebrand, and that's big credit to you who gave me a cohesive vision for my branding! I'll always recommend you to anyone who asks!

    Adrienne | Hi Bucky Handmade

  • I highly recommend Ashley for your design and branding needs. She was recommended to me and I hired her to create my logo, website, and social media and presentation templates. I was not disappointed. The results are fantastic. She was professional, reliable, and creative, and pleasant to work with. I had a rough idea of the look and vision of what I wanted, and she asked the right questions to understand my needs to deliver the final product with exceptional quality.

    Lisa | Speaktopia

  • Ashley has that mix of a very creative mind and professionalism that is hard to find. We really enjoyed working with her. The branding she came up with was everything we’d hoped for and more and we look forward to working with her again.

    Kristen | Birth Halo

  • WOW! This looks so amazing, Ashley! You really nailed exactly what I was looking for! I absolutely love this style and the visual icons hit the essence of the book perfectly. Thank you for putting this together! I literally gasped when I opened this, it's so amazing!

    Amy | Six-Figure Freelance Writer

  • Ashley is a joy to work with. She has an exquisite imagination and she effortlessly refines her artistic vision into your company's mission. Her work is thoughtful, smart, and creative. She is clear, professional, and a generous collaborator. Given that the process with Ashley was seamless and fruitful - I would wholeheartedly recommend her to anyone!

    Elana | The Subtle Grand

  • Ashley is nothing short of a miracle worker. She created a custom journal for my company infusing magic, fine art, conscious design, and beauty. I recommend her to everyone for all graphic and all design work. She is truly a gem and my brand has really benefited from her high level of creativity, custom work, care. 100 stars.

    Alice | The Radiant Reboot Journal

My design process:

  • Step 1: Realign

    Once you onboard with me, the fun starts! You will receive a questionnaire that asks you all of the detailed questions I need to understand your vision before I get started.

    Then we will collaborate on a Pinterest board to get some ideas in the works! I love this part where we get to connect and create a foundation of inspiration. It’s a full realignment with what your vision is and how I can make it happen! It’s important to me that we are on the same page as far as creative direction goes. I want you to be excited! Once you approve, I will dive into the design phase.

  • Step 2: Design & Revise

    The design phase is where I get to have fun! I will probably re-read your questionnaire and look at our Pinterest board 30 times to make sure I’m aligned with your vision! No joke, I want to make sure that what I’m creating for you will light you up. This phase usually takes 1-2 weeks for me to concept, render and design the first round for review.

    I will send you a PDF showcasing your project and deliverables. This is also an opportunity for you to share feedback if there are any needed changes. I will apply those revisions, and send to you again for review.

  • Step 3: Deliver

    Once everything is approved and the final payment is made, I will export the final files and share a folder via google drive that will have all of your organized files ready for immediate use. I also provide a “final files” resource list that explains all of the file types for you!

    Part of my offboarding process is making sure you have full clarity on how to use what we created together! Depending on what project we work on, you may have a brand guide that explains a lot of that. But if not, I am available to answer any questions you have, forever. :)

let's get started!

Let’s make stars align.

Ready to let me take the creative lead?

If you’re interested in working together but aren’t sure exactly what you need, I’m here to figure it out with you. The discovery calls are perfect for brainstorming how I can help you in your business. For all other questions, email ashley@libracollective.com.

portfolio

Meet your designer.

Hey, I’m Ashley! Thank you for stopping by Libra Collective. It has always been my passion to build a business from my talents and expertise. Working with like-minded individuals re-inspires me, making me remember why I started this business in the first place.

My passion aligns with creating solutions for new projects, new products, and new creative directions. When you work with me, I make it my priority to inspire you through design. Your vision is mine!

Sound like we would make a great team? Reach out! Let’s get ideas flowing.

FAQs

  • Let’s jump on a call! Even if you’re not sure what you need or don’t understand our services completely, I’m always happy to walk you through our offerings and brainstorm how I can help you in your business.

  • Every project is different. From your project start date, we could be looking at 2-8 weeks depending on the project scope and final deliverables.

  • 50% of your project total is due upfront before I begin the design process. The remaining payments are due in 1-2 installments throughout the duration of the project. All payments are due in full before the final files are delivered.

  • My projects consist of 3 phases. Realign, design and revise, and deliver. Throughout the project, I will provide updates on my progress, and ask you any questions I may have. I am very communicative and want you to feel up-to-date every step of the way!

  • Yes! I have a consistent project schedule, so booking with me ahead of time is always recommended. You can book as early as 2 months out. 50% of the project total is required to lock in your start date.

  • My price points reflect the time and effort that it takes to properly execute high-quality work, but I am happy to scale back the scope of work to modify the price if possible to fit your budget.