Brand Identity

✸

Packaging Design

✸

Custom Illustration

✸

Brand Identity ✸ Packaging Design ✸ Custom Illustration ✸

My design process takes you from where you are, to where you want to be.

I know you are passionate about what you do. But how aligned do you feel with representing your business with the branding you currently have? My guess is that it could be better - for your business and for you.

My gift to you: creative clarity.

  • Understand what visual elements to use for your business so you can reach your audience with ease.

  • Give your products the representation they deserve with custom packaging designed to stand out.

  • Start selling merchandise tailored to your brand with custom illustrations that tell a story.

Your BRAND is the foundation.

Brand Essentials

$1800 | 2-3 day intensive

Think of the essentials as the “North Star” of your business, consisting of the basic visual assets: logo, color, typography, and brand guidelines. With these deliverables, you will have the tools to market your business with visuals that align with your values and target market.

Need something else? Scroll below to find out how you can customize your brand identity project.

  • Businesses that are ready to lock in a strong creative direction for their brand on a fast-paced timeline.

  • • 1 primary logo

    • 1 logo variation

    • Color palette

    • Typography

    • PDF visual guidelines

Customize your brand experience with other materials.

Branded materials (aka collateral) are used in a variety of ways to market your business. Wether it’s social media templates, a brochure, or a business card, I design these materials to showcase your brand beautifully and consistently however it is represented.

Digital

  • social templates

  • presentation templates

  • newsletter

  • social icons

  • GIFs

  • pattern design

Print

  • business card

  • postcard

  • mailer insert

  • folded brochure

  • stickers

  • letterhead

Package Design

Packaging design projects are custom to each product and market. Whether you are an established business or just starting out - I will work with you to discuss your vision, target market, and desired materials for stand-out packaging.

  • • Overview of your target market

    • Initial concept sketches for design exploration

    • Mood board to establish creative direction

    • Rendered designs as flat previews

    • Rendered designs as mockups

    • 2 rounds of revisions

  • Inserts: thank you cards, about card, discount card, informational card, bifold or trifold insert

    Tags + labels: hangtag, backing cards, bottle label, box label, seal label

    Outer packaging: basic box design, custom box design, large shopping bags, gift bags, mailer box

    Other details: tissue paper, custom branded envelope, wrapping paper, small wrapping sticker, branded tape

Custom Illustration

I offer various illustration styles ranging from hand-drawn, graphic, and realistic. Through illustration, you can represent ideas, convey messages and add visual storytelling to everything from packaging, social media, print, and web.

  • • Mood board to establish creative direction

    • Initial concept sketches for exploration

    • Rendered files in PDF format for review

    • 2 rounds of revisions

  • Digital output: web illustrations, social highlight icons, social illustrated posts, GIFs)

    Physical output: apparel design, merch design (sticker, greeting cards, patches, pins), illustrated packaging, editorial illustration

Meet your designer.

Hey I’m Ashley! Thank you for stopping by Libra Collective. It has always been my passion to build a business from my talents and expertise. Working with likeminded individuals re-inspires me, making me remember why I started this business in the first place.

My passion aligns with creating solutions for new projects, new products, new creative directions. When you work with me, I make it my priority to inspire you through design. Your vision is mine!

If you’re interested in working together but aren’t sure exactly what you need, I’m here to figure it out with you. Our discovery calls are perfect for brainstorming how I can help you in your business. For all other questions, email ashley@libracollective.com.

explore our portfolio

My design process from start to finish…

  • It's important to us that I understand your vision. In the realign stage, I will ask questions, mood board, and get your approval for the overall design direction. This stage is the most collaborative phase, so we can be on the same page for next steps.

  • Based off the realignment of your vision, I will use the mood board, questionnaire and approved creative direction to sketch, render and mockup your project. You will receive a PDF showcasing your branding, packaging or illustrations in a few weeks (timeline varies for each project).

    When I receive your feedback, I will revise and apply any needed changes on the designs within the project scope.

  • Once all necessary revisions are made and the designs are approved, the final files will be prepped and exported. I will share a folder with you via google drive that will have all of your organized files ready for immediate use.

    In addition, you will receive a 'final files' review sheet to explain each file type and what they should be used for. I will also send you a review video, walking you through the final design.

FAQs

  • Let’s jump on a call! Even if you’re not sure what you need or don’t understand our services completely, I’m always happy to walk you through our offerings and brainstorm how I can help you in your business.

  • Every project is different. From your project start date, we could be looking at 2-8 weeks depending on the project scope and final deliverables.

  • 50% of your project total is due upfront before I begin the design process. The remaining payments are due in 1-3 installments throughout the duration of the project. All payments are due in full before the final files are delivered.

  • My projects consist of 3 phases. Launch and brainstorm, design and development, revise and finalize. Throughout the project I may send you videos walking through the design or jump on a call to discuss anything to keep you in the loop on how everything is coming along. I am very communicative and want you to feel up to date every step of the way!

  • Yes! I have a consistent project schedule, so booking with me ahead of time is always recommended. You can book as early as 6 months out. 50% of the project total is required to lock in your start date.

  • My price points reflect the time and effort that it takes to properly execute high-quality work, but I am happy to scale back the scope of work to modify the price within reason to fit your budget.

Ready to let me take the creative lead?

Let’s make stars align.