Releaf Society
Brand Identity
Package Design
Custom Illustration
Releaf Society is a cannabis company based in Salt Lake City, Utah, inspired by the original Relief Society - a philanthropic and educational women's organization of The Church of Jesus Christ of Latter-day Saints, founded in 1842. Fanny Stenhouse, the other inspirational icon for the packaging, was an early Mormon pioneer who defected from The Church of Jesus Christ of Latter-day Saints. Through irony and old-style illustrations, this packaging marries the two worlds of cannabis and mormon culture.